Visa, Experience.Monks
2024
Created for Visa at the NFL Experience during Super Bowl LVIII, Fandemonium Pandemonium transformed spectators into the main attraction through an interactive live installation. Centered around a large-scale LED stage, the experience combined spatial design, motion, and real-time interactivity to create personalized moments for every participant. The system responded dynamically to each fan's actions, generating unique visual sequences that extended beyond the event through instantly shareable video content.
Working across experience, motion, and development teams, I designed the interaction flows, storyboards, and visual moments for all 32 NFL teams, creating a framework that balanced consistency with team-specific identity. I helped define how the digital crowd reacted to participant behavior, ensuring each interaction felt responsive, engaging, and tailored to the fan. My role focused on shaping the visual narrative of the experience while collaborating closely with technical teams to bring the system to life.
