In collaboration with Visa, we orchestrated the ultimate fan experience at the NFL Experience in Las Vegas with “Fandemonium Pandemonium”. Shifting the stadium spotlight onto fans, our activation featured a 20x10-inch video wall stage where enthusiasts could showcase their passion for Super Bowl LVIII and their teams. Participants were encouraged to express themselves in any way they pleased – whether dancing, jumping, screaming, shouting, or even taking their shirts off.

Working closely with the space, motion and development teams, I designed the moments and storyboards for each NFL team, ensuring a tailored fan journey. The virtual crowd responded in real time to each fan's unique display with four distinct reactions, enhancing the immersive experience. To capture these high-energy moments, participants received personalized videos, which allowed them to share their excitement and passion for the game on social media.