How could Google distinguish the latest features of the Android mobile operating system within a sea of futuristic concepts and cutting-edge technology?

To address this, we designed a temporary, ambitious 18,000-square-foot interactive space that encapsulated the open and connected ethos of Google and Android.

The centerpiece of this space was a custom, eye-catching, 80-foot overhead canopy—the first of its kind at CES—under which attendees could immerse themselves in Android’s new features through 15 analog-inspired interactive experiences stationed across four seamlessly connected substructures, each underscoring the brand's latest offerings in an intuitive manner.