The adidas Toolkit 2025 highlights the brand’s latest design direction through a range of visual assets developed for campaign storytelling. These assets were created to support photoshoots and promotional videos, later rolled out across retail environments and in-store displays worldwide.

I was in charge of pitching and designing the props that were going to be part of the photoshoot for each club. Also making multiple options for different layouts for the title cards that were going to be used for the short film presenting players on the School of Soccer.