Believe That. Experience

Foot Locker and adidas Basketball are helping young hoopers up their game with the Anthony Edwards 1s, offering a platform to showcase their talent and reach the next level.

Believe That. Experience

Foot Locker and adidas Basketball are helping young hoopers up their game with the Anthony Edwards 1s, offering a platform to showcase their talent and reach the next level.

Believe That. Experience

Foot Locker and adidas Basketball are helping young hoopers up their game with the Anthony Edwards 1s, offering a platform to showcase their talent and reach the next level.

TEAM

TEAM

adidas, Experience.Monks

YEAR

YEAR

2024

project

project

With adidas, Foot Locker, and Anthony Edwards, we created a full day of basketball built to elevate the next generation. The court became a broadcast set. Every game, a mixtape moment. Every player, the star of their own highlight reel—captured, edited, and shared in real time.




I was part of the team that built storyboards, mixtape concepts, stadium visuals, and brand graphics that brought the experience to life.

a.

juan castro

yyz / clo

c.

S.W. '26

a.

juan castro

yyz / clo

S.W. '26

a.

juan castro

yyz / clo

S.W. '26