Believe That. Experience
Foot Locker and adidas Basketball are helping young hoopers up their game with the Anthony Edwards 1’s, offering a platform to showcase their talent and reach the next level.
Believe That. Experience
Foot Locker and adidas Basketball are helping young hoopers up their game with the Anthony Edwards 1’s, offering a platform to showcase their talent and reach the next level.
Believe That. Experience
Foot Locker and adidas Basketball are helping young hoopers up their game with the Anthony Edwards 1’s, offering a platform to showcase their talent and reach the next level.
TEAM
TEAM
adidas, Experience.Monks
YEAR
YEAR
2024
project
project
Created in collaboration with adidas, Foot Locker, and Anthony Edwards, this one-day basketball experience reimagined the court as a live content platform. The visual system was designed to seamlessly connect gameplay, broadcast, and social storytelling, allowing every moment to exist simultaneously as a live event and a piece of shareable media. From environmental graphics to motion-driven content, the experience blurred the line between competition, entertainment, and digital culture.
Created in collaboration with adidas, Foot Locker, and Anthony Edwards, this one-day basketball experience reimagined the court as a live content platform. The visual system was designed to seamlessly connect gameplay, broadcast, and social storytelling, allowing every moment to exist simultaneously as a live event and a piece of shareable media. From environmental graphics to motion-driven content, the experience blurred the line between competition, entertainment, and digital culture.
As part of the design team, I developed storyboards, mixtape concepts, stadium visuals, and branded graphic assets that shaped the visual language of the event. Working across spatial, motion, and digital touchpoints, I helped create a cohesive system that supported live production while translating the energy of the games into a consistent, content-first experience.
As part of the design team, I developed storyboards, mixtape concepts, stadium visuals, and branded graphic assets that shaped the visual language of the event. Working across spatial, motion, and digital touchpoints, I helped create a cohesive system that supported live production while translating the energy of the games into a consistent, content-first experience.
