ComplexLand 2.0

A first-of-its-kind, free immersive world for fans to connect and explore their favourite brands.

ComplexLand 2.0

A first-of-its-kind, free immersive world for fans to connect and explore their favourite brands.

TEAM

TEAM

Complex, Experience.Monks

YEAR

YEAR

2022

project

project

ComplexLand 2.0 expanded the virtual festival into a more connected and interactive platform, evolving the experience beyond a digital marketplace into a persistent social environment. Building on the original framework, the project introduced a redesigned world, customizable avatars, multiplayer interactions, collectible mechanics, and private social spaces, creating a system that encouraged exploration, participation, and community. The experience combined live programming, commerce, and gameplay into a cohesive digital ecosystem that reinterpreted the energy of a physical event.

As part of the design team, I contributed to the evolution of the platform's visual language, helping translate the new creative direction across environments, interface elements, and in-world experiences. Working within an established design system, I developed assets that supported navigation, interaction, and gameplay while ensuring consistency across the platform's expanding set of features. My role focused on creating a cohesive experience that balanced visual expression with usability, allowing new mechanics and social interactions to feel like a natural extension of the world.

credits

credits

production

production

Alison mcbreen
cassandra gagliardi
kaitlyn lacey
kim tindale
shannon kennedy

Mark Evans

QA

QA

Arturo Martinez

Carla goretti

emily wiens

felipe silva

maxi correa schereyer

odrys bretau

stephan gallo

tomas severo

wendy lee

bruno fioritto

strategy

strategy

Arpan Rai

Chelsea Thompson O’Brien

creative

creative

steffen christiansen
Alexandra hook
anais lefebvre
charlotte lucas
danilo nagura
evan doherty
john flores
juan castro
julie muckensturm
manon jouet
mike lamont

xiaocha zhang

chanelle hartwig

miguel oco

UX

UX

Tiago Furquim

Development

Development

iran reyes
jacob jang
john lacoviello
kin hui-lo
marcelo rodriguez
michael da silva
nathan dallaire
patrick heng
rubi rodriguez
tyrell bain
william chen
primetsr
riess group
antinomy studio

alejandro mesa

UX

UX

Tiago Furquim

selected works

interactive designer

[contact]

©2026

Juan Castro

[contact]

©2026

JC

selected works

[contact]

©2026

Juan Castro