We were tasked to create, design and direct the biggest event of the year for adidas in Brazil. Aimed at B2B audiences of retailers, partners, influencers and clubs, the event showcased the new lineup of products and strategies for both 2024 and 2025.

From the main arena stage where the keynote was held to the side activations for multiple categories like running, football and lifestyle, 
a sports-bar especially created for the lounge area, and a custom made "The Archive" deck of cards as a takeaway swag, we've crafted every detail in order to achieve the biggest Brand Day ever in the country for adidas.