Juan Castro — Designer

adidas Brand Day Brazil

An immersive experience spanning sports, sportswear, and Originals, with a focus on uniting distinct styles under one cohesive brand identity.

adidas Brand Day Brazil

An immersive experience spanning sports, sportswear, and Originals, with a focus on uniting distinct styles under one cohesive brand identity.

adidas Brand Day Brazil

An immersive experience spanning sports, sportswear, and Originals, with a focus on uniting distinct styles under one cohesive brand identity.

TEAM

adidas, Experience.Monks

YEAR

2024

project

adidas Brand Day Brazil brought together retailers, partners, clubs, and creators for the brand's largest annual B2B event, unveiling product launches and strategic initiatives for the year ahead. The challenge was to create a cohesive experience across a diverse program of spaces—from the keynote stage and category activations to hospitality environments and branded takeaways. A unified visual system connected each touchpoint, translating the breadth of the adidas ecosystem into a clear, immersive, and scalable spatial experience.

As part of the creative team, I contributed to the concept development, art direction, and design of the event across multiple physical touchpoints. My work spanned stage graphics, environmental design, category activations, hospitality spaces, and the design of The Archive, a custom deck of cards created as a commemorative takeaway. Working across disciplines and production teams, I helped ensure every element belonged to a consistent visual language while supporting the unique function of each space.