adidas fútbol society Magazine Stand
Inspired by latin newsstands, a vibrant fan-first takeover bringing all of the adidas WC26 Jersey to life through an immersive newsstand experience in L.A.
adidas fútbol society Magazine Stand
Inspired by latin newsstands, a vibrant fan-first takeover bringing all of the adidas WC26 Jersey to life through an immersive newsstand experience in L.A.
adidas fútbol society Magazine Stand
Inspired by latin newsstands, a vibrant fan-first takeover bringing all of the adidas WC26 Jersey to life through an immersive newsstand experience in L.A.
TEAM
TEAM
adidas, Experience.Monks
YEAR
YEAR
2025
project
project
Inspired by the visual culture of Latin American newsstands, the adidas Newsstand transformed the launch of the WC26 jerseys into an immersive retail experience in Los Angeles. The space was conceived as a flexible environmental system where editorial graphics, merchandise, signage, and collected ephemera worked together to evoke the energy of a neighborhood kiosk through the lens of contemporary soccer culture. Every element contributed to a layered visual language that balanced authenticity with the global scale of the adidas brand.
Inspired by the visual culture of Latin American newsstands, the adidas Newsstand transformed the launch of the WC26 jerseys into an immersive retail experience in Los Angeles. The space was conceived as a flexible environmental system where editorial graphics, merchandise, signage, and collected ephemera worked together to evoke the energy of a neighborhood kiosk through the lens of contemporary soccer culture. Every element contributed to a layered visual language that balanced authenticity with the global scale of the adidas brand.
As Concept Designer and Art Director, I helped define the visual language of the experience and led the design of its environmental graphics. Working closely with the creative team, I developed signage, spatial graphics, and styling details that established a cohesive design system across the installation. My role focused on ensuring every touchpoint—from large-format graphics to the smallest props—reinforced a unified, immersive, and culturally grounded experience.
As Concept Designer and Art Director, I helped define the visual language of the experience and led the design of its environmental graphics. Working closely with the creative team, I developed signage, spatial graphics, and styling details that established a cohesive design system across the installation. My role focused on ensuring every touchpoint—from large-format graphics to the smallest props—reinforced a unified, immersive, and culturally grounded experience.
credits
credits
production
production
linda arevalo
shannon kennedy
production company
production company
Stoelt Productions
strategy
strategy
ryan johansen
vanessa valenzuela
creative direction
creative direction
trent rohner
design
design
xiocha xang
julian lopez
juan castro
PREV PROJECT
adidas Fútbol Society
adidas Fútbol Society
adidas Fútbol Society
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NEXT PROJECT
adidas Brand Day
adidas Brand Day
adidas Brand Day
